![]() Naturally, this premium package comes with the price tag to match. ![]() There has to be substance behind the style, and Apple products are known for their exceptional performance. How many other tech brands have thousands of people queuing down the street when they release a new product?īut brand loyalty is based on more than just sleek design and snappy slogans. Their innovative designs and impressive marketing have built an incredible brand loyalty. It’s not just a company, it’s a cult icon. ![]() Even more so when you consider how successful they are in the tablet and smartwatch market, too. It’s the fourth-largest personal computer maker, and second-largest smartphone maker – and it’s difficult to describe just how impressive that is when you consider the competition in those two different categories. It’s the world’s largest information technology company by revenue, and currently the world’s most valuable company in terms of market capitalisation. It's hard to overstate Apple’s impact on the electronics industry.
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